Cirque du Soleil Entertainment Group

Remote

Integrated Marketing Manager

Mar. 2023 - Present

• Established the company’s first Branded Content Group to drive sales growth and guide brand partners in maximizing ROI; develop and execute consumer-facing partnership campaigns, incorporating custom content, digital media placements, and OOH promotion

• Closed 15 deals to-date, generating $8M+ in revenue, and produced 35+ custom co-branded videos across campaigns, e.g., travel/Air Canada, tourism/Essential Costa Rica, financial services/Sun Life, credit card/Mastercard, automotive/Hyundai España, etc.

• Create compelling partnership proposals that meet clients’ objectives/RFPs and convey value proposition of CdS brand/IP, audience, talent, video production capabilities, first-party data, and distribution channels

• Shape strategic direction and go-to-market positioning for global partnerships; collaborate with Sales, Creative Studio, CRM, Legal, Finance, and other cross-functional teams to develop/implement processes for sponsored content initiatives + operations

• Leverage customer insights/data from Research to build out client-facing presentations, sales collateral, sponsorship packages, etc.

• Manage multiple content activations, project trackers, and production shoots; work with Producers to ensure timely + efficient delivery of promotional assets

• Oversee all post-production and support Social team with monitoring/optimizing performance of content campaigns across owned + paid channels; prepare detailed recap reports and identify key learnings to inform future strategy/marketing approach

• Lead select brand initiatives, e.g., promotional plans for 40th Anniversary (internal and consumer-facing), positioning of country music show, and tactics for seasonal programs; brainstorm ideas and develop innovative ways to bring the CdS brand to life

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Warner Bros. Discovery (FKA WarnerMedia)

New York, NY

Manager, Entertainment Marketing Solutions

Apr. 2021 - Mar. 2023

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• Grow/maintain $20M+ media budgets for financial services, insurance, gaming, and QSR advertisers (e.g., GEICO, Progressive, Papa John’s, Subway, Ally Bank, etc.) in support of sales counterparts by leading RFP responses, proactively pitching high-level concepts and crafting multimedia partner proposals

• Drove $1.5M in streaming revenue through selling media sponsorships + customized digital ad products surrounding newly released Max Originals: Julia S1 x Infiniti QX60 and PLL: Original Sin S1 x Adobe Photoshop

• Won first three brand partnerships for Front Row on TBS + TNT (linear/streaming convergent package featuring high-profile Max Original Series w/ limited commercial interruption) after developing the core positioning/narrative, communicating to sellers, and bringing out to market

• Served as content strategist/expert for high-priority programming + offerings on TNETs, HGTV, and Adult Swim; facilitated deal negotiations against co-branded content, in-show integration, experiential, and other entertainment tentpole opportunities

• Ensured overall success of sold partnership programs (Subaru of America’s on-site footprint at 2022 SAG Awards®, Macy’s Holiday ‘Scan & Save’ QR Code promotion, etc.) by guiding execution, acquiring approvals, and solving unexpected problems

• Applied audience data + marketplace insights to launch new sales packages and monetizable opportunities, e.g., virtual + live events, multicultural programs, and DE&I initiatives; measured/analyzed results to vet delivery against internal business objectives

• Supervised three Coordinators in delivering 50+ Added Value requests per year and maintaining sponsorship management system

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Content Partnerships Coordinator, Entertainment/Pre-Sale

Oct. 2019 - Mar. 2021

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• Ideated and developed cross-platform (linear, digital, social, streaming) creative solutions + distribution strategies across WM’s extensive media portfolio (Max, TBS, Team Coco, TNT, AEW, truTV, Adult Swim, Cartoon Network) to address clients' business goals

• Generated $200K+ in incremental ad revenue through winning RFPs for PlayStation 5 “Sustain” effort (Rick and Morty March Madness-style bracket challenge via Instagram), bubly’s 2020 holiday promotion (branded content aligned with TNT 24 Hours of A Christmas Story) and LEGO Super Mario product launch (sweepstakes + digital hub on CartoonNetwork.com)

• Crafted go-to-market materials, e.g., presentation decks, one-sheets, and case studies, for TNETs’ owned and operated platforms across CTV, web, mobile apps, and video on demand; grew digital budgets by $250K for Comcast, H&R Block, Nintendo of America, etc.

• Worked collaboratively with internal teams, e.g., Product, Programming, Business Development, Data/Analytics, etc., to create scalable sponsorship opportunities and increase client spend towards innovative ad products, e.g., in-program QR Codes, IPGAs, etc.

• Updated two internal pitch trackers and 200+ slides opportunities deck on a weekly basis as well as three programming trackers and SHOPS - proprietary web-based tool used to manage promotional inventory and ensure end-to-end communication between internal departments

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Linear Account Coordinator, Direct Response

Jun. 2018 - Oct. 2019

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• Awarded 1Q19 and 3Q20 AC of the Quarter for providing exceptional client service and stewarding roughly $48M in advertising dollars across five cable networks and about 25 agencies including GroupM, Two Nil, and Quigley Simpson

• Oversaw all facets of TV media campaigns: inputted 100+ new scatter deals into internal system (per Qtr.), processed order revisions on accelerated schedules, confirmed creative assets with Traffic, and managed communications with agency contacts

• Selected to act as Lead Instructor for CNN en Español/CNN International booking system, assist with user acceptance testing of upgraded order management system, run automated logs as a Super User, and contribute to conversations on optimizing DR processes

• Served as Board Member of NextGen, one of WarnerMedia’s Employee Resource Groups; invited executives from various business units (Rooster Teeth, CNN, truTV, WB Syndication, HBO) to discuss content creation and its direct impact on streaming wars

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International Quality and Productivity Center (IQPC)

New York, NY

Program Manager, Conference Production

Sept. 2016 - Sept. 2017​​​

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• Directed growth of seven B2B events across automotive, technology, and banking sectors; led three-five projects concurrently from start to completion, e.g., research competitive landscape, organize agendas, recruit subject matter experts, oversee budgets + revenue forecasting, manage onsite, etc.

• Fostered strong working relationships and served as main point of contact for internal departments and external sponsors/partners; streamlined communications between internal leads by providing briefing reports and scheduling status update meetings

• Collaborated with Marketing team to brainstorm ideas, monitor conversations in LinkedIn groups/forums, implement new brand initiatives, as well as develop plans for increasing attendee numbers and differentiating programs from competitors

• Achieved >55% gross profit on programs by closely monitoring revenue streams and managing budgets across divisions

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Pamplin College of Business

Blacksburg, VA

Marketing Department Associate

May 2015 - May 2016​​

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• Partnered with Coca-Cola to promote and organize the inaugural VT Barracuda Bowl™, a marketing case competition; submitted a PR proposal and won first place out of 50 submissions, later presented to Coke’s senior management at their HQ

• Contributed content and posted news onto department’s blog, Facebook, and Twitter pages about events, special guests, etc.

• Provided student-run design agency, FourDesign, with market research, strategic marketing advice, and social media strategy

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National Student Leadership Conference

Seattle, WA

Team Advisor

July 2015 - Aug. 2015

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• Led 25 students through an intensive, 10-day Business & Entrepreneurship pre-college program at the University of WA

• Facilitated small group discussions and provided guidance in conquering leadership challenges and business simulations

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New York, NY | New Haven, CT

Office Assistant

June 2014 - Aug. 2014

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• Provided administrative support and worked alongside Office Manager to manage day-to-day operations of programs

• Handled set-up and break-down of seven programs, each with approximately 100 attendees, at Yale and Fordham University