What's Next is part of NextGen's thought-leadership conversation series focused on emerging trends within the media landscape. For it's second iteration, senior executives across various WarnerMedia's business units were invited to share their perspectives on content creation, covering everything from the show pitch process and identifying talent to programming strategy and measuring success. Employees had the opportunity to learn more about the direct impact of content creation on WM’s fan-first focus and as well as the company's standing in the upcoming streaming wars.