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Welcome to my site.
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About Me
I am a results-driven marketing professional specializing in sales marketing, partnership development, creative strategy, and entertainment storytelling. I have a proven track record of creating and managing impactful marketing and media programs tied to multimillion-dollar revenue streams from clients across industries, e.g., tourism, insurance, retail, QSR, gaming, food & beverage, consumer products, etc.
My experience to-date is built upon various roles at International Quality and Productivity Center (IQPC), Warner Bros. Discovery - representing renowned brands such as Max, HGTV, Adult Swim, Cartoon Network, TBS, TNT, etc. - and most recently, Cirque du Soleil Entertainment Group. My strengths lie in leveraging consumer insights to craft integrated marketing solutions, collaborating with cross-functional teams to deliver on strategic initiatives, and addressing challenges with a methodical and analytical approach.
My personal passions include traveling and exploring different cultures, immersing myself into the worlds of anime and manga, as well as visiting new restaurants/bakeries. I'm currently based in NJ, right outside of NYC. If you're interested in connecting, let's meet up for a coffee.
WORK SAMPLES
WORK SAMPLES ANCHOR
PARTNER COLLABORATIONS / CONTENT EXECUTIONS

Treasury Wine Estates x Cirque du Soleil
"Take the Leap" and experience the enchanting legend of Stags' Leap Winery through the mesmerizing artistry of Cirque du Soleil

Sun Life: Invest in your future x Cirque du Soleil
Bespoke content series starring two inspiring artists from CORTEO and promoting campaign messaging from Sun Life's wealth pillar

Cervezas San Miguel x BAZZAR Gran Canaria
A toast to the "seekers" through a dynamic soundscape + onsite activation capture of San Miguel's custom beer garden

Cervezas Alhambra: Creando un icono x Alegría Spain Tour
A behind-the-scenes look into how Alegría maintains its status as an iconic Cirque du Soleil show, much like Alhambra as an iconic beer

Cervezas Alhambra: Preguntas sin prisa x Alegría Spain Tour
25 "Questions without rushing" featuring various members from Alegría: In A New Light show team and Cirque du Soleil IHQ

Air Canada x Cirque du Soleil
Real time content capture of ECHO aerialist and show team flying aboard Air Canada from Ottawa to Vancouver for their next tour stop

Syntax x Cirque du Soleil B2B Case Study Video
How Cirque du Soleil successfully transitioned to SAP S/4HANA Cloud through the Syntax Compass framework

Aflac x Cirque du Soleil Athleticism
Editorial clip-based videos showcasing awe-inspiring circus stunts/acts aligned with Aflac's brand messaging

Costa Rica Tourism x Cirque RAW: PURA VIDA
Explore Costa Rica's rich biodiversity and enchanting landscapes through Cirque du Soleil's otherworldly lens (+ behind-the-scenes)

GEICO x TNT Black Adam/DC Universe Marathon
Network promotion of Black Adam theatrical release through a weekend marathon of DC films + customized special look clip

Adobe Photoshop x Pretty Little Liars: Original Sin S1
On-platform, media sponsorship of a Max Original - custom pre/mid-roll bumpers + light ad-load/single advertiser experience

Papa John's x The Flight Attendant S1
Linear + digital show sponsorship of TFA on TBS as part of Front Row (series of Max Originals premiering on cable)

Subaru of America x 2022 SAG Awards
Repurposed custom content distributed across linear and social + onsite activation/rock ramp showcasing the 2022 Subaru Forester

Macy's 4Q'21 Holiday Campaign
White label creative (produced by House of Max) + in-program QR Codes (linear ad product) anchored within high-profile stunts

Wrangler x 2021 Adult Swim Festival
Live giveaway of Wrangler x Rick and Morty co-branded merch for fans tuning in to the second iteration of the [as] Virtual Fest

Subway's Eat Fresh Refresh Campaign (2021)
Custom content featuring Adult Swim's Action Team Unite! and Subway's "So Much New" messaging

Wendy's x Adult Swim Jr. (2021)
Annual April Fools' Day programming prank presented by Wendy's + added promotion to drive restaurant app downloads

PlayStation 5 x Rick and Morty Bracket Challenge
Instagram Story + fan voting campaign launched during March Madness to sustain relevancy and demand for PS 5 console

H&R Block's The Human Advantage 1Q'21 Campaign
Friends thematically-aligned 360° promotion across TBS linear, digital and social platforms















